Journal of Global Economics, Management and Business Research
Original Research Article
REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION
Page:
124-136
Abstract View: 819 times | PDF Download: 3 times
TECHNICAL AND SCALE EFFICIENCY OF ALL-TIME NBA LEADERS
Page:
158-165
Abstract View: 576 times | PDF Download: 1 times
A FACTORIAL STUDY OF PERSUADING EFFECTS OF MALL AESTHETICS ON SHOPPERS’ PURCHASE INTENTIONS IN CHENNAI CITY
Page:
166-175
Abstract View: 831 times | PDF Download: 1 times
Review Article
UNDERWRITER REPUTATION AND IPOs PERFORMANCE
Page:
137-146
Abstract View: 577 times | PDF Download: 1 times
Case Study
THE EFFECT OF SOCIAL MEDIA ON MARKETING STRATEGY: A CASE STUDY OF WECHAT AND TENCENT QQ
Page:
147-157
Abstract View: 927 times | PDF Download: 1 times