Journal of Global Economics, Management and Business Research

REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION

BRIGHTON NYAGADZA, TINASHE CHODEVA, ISHUMAEL VINGIRAYI

Page: 124-136
Abstract View: 819 times | PDF Download: 3 times

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TECHNICAL AND SCALE EFFICIENCY OF ALL-TIME NBA LEADERS

MUHAMMAD SALMAN MANSOOR, SATRUGAN SINAH

Page: 158-165
Abstract View: 576 times | PDF Download: 1 times

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A FACTORIAL STUDY OF PERSUADING EFFECTS OF MALL AESTHETICS ON SHOPPERS’ PURCHASE INTENTIONS IN CHENNAI CITY

JANANI MARIMUTHU, GOMATHI SHAMUGANATHAN, ANTHONY TIK-TSUEN WONG

Page: 166-175
Abstract View: 831 times | PDF Download: 1 times

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UNDERWRITER REPUTATION AND IPOs PERFORMANCE

DILDAR JADOON, YASIR BIN TARIQ, HAZARAT ALI

Page: 137-146
Abstract View: 577 times | PDF Download: 1 times

PDF (INR 2100)